In 1956 a humble sub shop opened in Point Pleasant, NJ with the simple principal of ‘being a sub above’. The first store was owned by a 17-year old who bought it funded by a loan from his high school football coach. Fast forward to today with the Jersey Mike’s Subs franchise at over 1700 stores and more than 125 in development across the country.
“It’s about being the best and being the zest in life,” explains Javier Neciosup, GM of the new Pinecrest location which opened April 10th. “We want people to have a good time when they come in here and make people smile. We think our ‘juice’ is best, we strive to make the best sub and it’s about doing the right thing in our community.”
The grand opening week saw a stream of happy patrons getting to know the brand. From its roots, the company promotes the slogan ‘Giving is our privilege’. Much like the coach who provided the loan that gave way to the franchise itself, Jersey Mike’s Subs asks new stores to print up to 10,000 free sub cards and distribute them to local schools and charities. With a $3 donation, the cardholder can redeem for free sub. Every March, all Jersey Mike’s Subs raise money for charity and the last Wednesday of the month, called their National Day of Giving, the entire day’s proceeds are donated.
Javier Neciosup owns the store with his twin brother Jair and another brother, Daniel. They already own 7 stores in Los Angeles and plan to expand in Miami with 4 more. It is clear they believe in the Jersey Mike’s system. Javier explained his personal goal, “In Miami, I want Jersey Mike’s to be known as the best place where young people are trained to become leaders.”
To his point, Jersey Mike’s Subs won’t hire an outside person as a manager. They must work up from the bottom. On any given day you might see a manager or owner making a sub or taking out the trash.
The food is what you’d expect. Cold and hot subs. They also have breakfast sandwiches. I went in at the busiest point of the lunch rush. A line of six workers took my order, built the sandwiches, took my money and had me out the door much faster than I expected, considering how jammed it was. My family all had favorable comments about their subs.
Jersey Mike’s is located in the Dadeland Plaza Shopping Center across from Shorty’s. You can check out their menu at www.jerseymikes.com or call 305-456-4976. Delivery is available via Uber Eats and Postmates.