Other agents will talk, write or do videos about things that don’t matter or are so temporal that they have no shelf life. These videos are “evergreens”. They cover yesterday, today and far into the future about healthy and successful real estate strategy.
Want to price your $1-million home for $999,999, so that it catches the eye and “looks cheaper”? *** DON’T DO IT! ***
People use real estate websites and search in brackets. If a buyer searches from $1M-$1.5M, you home is INVISIBLE!
Price at $1,000,000 and you get buyers searching up to $1M and those who search starting at $1M.
Pricing at detents is critical in today’s real estate world.
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